Which Paint Is Better: Sherwin Williams or Benjamin Moore?

AvatarByJoseph Thomas Paints & Sealants

When it comes to choosing the perfect paint for your home or project, two names often stand out: Sherwin Williams and Benjamin Moore. Both brands have earned stellar reputations for quality, durability, and a wide array of colors, making the decision between them a common dilemma for homeowners, designers, and contractors alike. Understanding which paint is better isn’t just about brand loyalty—it’s about matching the right product to your specific needs and preferences.

Navigating the world of premium paints can be overwhelming, especially when both Sherwin Williams and Benjamin Moore offer impressive options that promise excellent coverage, longevity, and finish. Each brand brings unique strengths to the table, whether it’s in their formulation, color selection, or price point. Before committing to one, it’s essential to explore how these paints perform in real-world applications and what sets them apart in the competitive paint market.

In this article, we’ll delve into the key factors that influence the choice between Sherwin Williams and Benjamin Moore. From their product lines and quality to customer satisfaction and value, you’ll gain a clearer picture of which paint might be the better fit for your next painting project. Whether you’re refreshing a single room or embarking on a full home makeover, understanding these nuances will help you make an informed, confident decision.

Comparing Paint Quality and Performance

When evaluating Sherwin Williams and Benjamin Moore paints, quality and performance are critical factors that influence the overall results of a painting project. Both brands are known for producing high-quality paints, but subtle differences exist in terms of coverage, durability, and finish options.

Sherwin Williams paints are often praised for their excellent adhesion and smooth application, which reduces the need for multiple coats. Their formulas tend to be engineered for professional use, offering high opacity and stain resistance. This makes Sherwin Williams a preferred choice for large-scale or commercial projects where efficiency and durability are paramount.

Benjamin Moore, on the other hand, emphasizes premium ingredients and environmentally friendly formulations. Their paints typically feature rich pigments and a thicker consistency, which contributes to vibrant color retention over time. Benjamin Moore is well-regarded for interior paints that provide a luxurious finish and excellent washability, making them ideal for residential spaces.

Both brands invest heavily in research and development, resulting in products that meet or exceed industry standards for:

  • Washability and stain resistance
  • Color retention and fade resistance
  • Low VOC (Volatile Organic Compounds) content for safer indoor air quality
  • Mold and mildew resistance in specific product lines

Product Lines and Specialty Options

Each brand offers a wide range of product lines tailored to different applications and preferences. Understanding these options helps consumers select the best paint for their specific needs.

Sherwin Williams Product Lines:

  • Emerald: Premium, durable, and self-priming, ideal for interior and exterior surfaces.
  • Duration: Known for its excellent washability and resistance to fading and cracking.
  • SuperPaint: Good coverage and durability at a mid-range price point.
  • Harmony: Low VOC and zero odor, designed for indoor air quality improvement.

Benjamin Moore Product Lines:

  • Aura: High-end with excellent hide and color richness, available in matte to high-gloss finishes.
  • Regal Select: Offers a balance between performance and affordability, with great coverage and durability.
  • Ben: Budget-friendly, low odor, and easy to apply, designed for DIY projects.
  • Natura: Zero VOC and non-toxic, perfect for sensitive environments like nurseries and hospitals.
Feature Sherwin Williams Benjamin Moore
Premium Line Emerald Aura
Mid-Range Line SuperPaint Regal Select
Eco-Friendly Option Harmony Natura
Ease of Application Highly rated for smooth application Thick consistency, excellent coverage
VOC Levels Low to zero VOC options available Zero VOC in Natura and other lines

Color Selection and Customization

Color variety is a major consideration for any paint purchase, and both Sherwin Williams and Benjamin Moore excel in this area. Sherwin Williams boasts a broad palette with thousands of colors, supported by their ColorSnap® system, which helps consumers visualize and match colors through digital tools and sample cards.

Benjamin Moore is equally renowned for its extensive color library, including classic hues and trendy tones. Their Color Preview® app and fan decks make it easy for users to experiment with color schemes and coordinate finishes. Benjamin Moore’s proprietary Gennex® color technology enhances color depth and durability, ensuring that shades remain true over time.

Both companies provide custom color matching services, allowing customers to bring in a sample or a color swatch to get a precise match. This service is particularly beneficial for restoration projects or when trying to match existing décor.

Price Comparison and Value for Money

Pricing between Sherwin Williams and Benjamin Moore can vary depending on the product line and location, but generally, both brands occupy a premium price range compared to generic or big-box store brands.

Sherwin Williams typically positions its paints slightly higher in price but justifies this with professional-grade quality and extensive retailer support. Their frequent promotions and contractor discounts can make their products more accessible.

Benjamin Moore’s paints are often priced similarly but may offer a better value for consumers seeking environmentally friendly options and superior color retention. Their widespread availability through independent retailers can also impact pricing dynamics.

Below is a general price comparison for popular interior paint lines (prices are approximate and can vary by region):

Product Line Sherwin Williams (per gallon) Benjamin Moore (per gallon)
Premium $70 – $85 $80 – $95
Mid-Range $50 – $65 $55 – $70
Budget-Friendly $35 – $45 $40 – $50

Ultimately, the choice between Sherwin Williams and Benjamin Moore will depend on the specific requirements of the project, budget considerations, and personal preferences regarding finish, color selection, and environmental impact.

Comparing Quality and Performance of Sherwin Williams and Benjamin Moore Paints

When deciding between Sherwin Williams and Benjamin Moore paints, assessing quality and performance across various aspects is essential. Both brands offer premium products, but subtle differences may influence the best choice for specific projects.

Durability and Coverage

  • Sherwin Williams: Known for excellent durability, particularly with their Emerald and Duration lines, which provide long-lasting finishes resistant to wear and fading. Coverage is generally high, often requiring fewer coats.
  • Benjamin Moore: Their Aura and Regal Select lines are celebrated for superior coverage and color retention. Aura, in particular, offers excellent stain resistance and durability, making it ideal for high-traffic areas.

Color Selection and Accuracy

  • Sherwin Williams: Offers an extensive palette with over 1,500 colors, featuring proprietary color-matching technology ensuring consistent hues. Their color collections often emphasize trending and classic shades.
  • Benjamin Moore: Boasts a similarly expansive palette, with over 3,500 colors, including the popular Color Preview and Historical Collections. Their color accuracy is highly regarded, making them a favorite among professional designers.

Feature Sherwin Williams Benjamin Moore
Durability Exceptional, especially in Emerald and Duration lines Outstanding, notably in Aura and Regal Select
Coverage High coverage, fewer coats needed Superior coverage with excellent stain resistance
Color Range ~1,500 colors, strong color matching ~3,500 colors, industry-leading accuracy
Finish Options Wide range including matte, satin, semi-gloss, gloss Comprehensive finishes with innovative low-VOC options
Environmental Impact Low-VOC formulas, commitment to sustainability Extensive low-VOC and eco-friendly product lines

Application and Ease of Use

Both brands emphasize smooth application and minimal splatter. Sherwin Williams paints tend to have a slightly thicker consistency, which can aid in coverage but may require more effort for precise edges. Benjamin Moore’s paints are often praised for their buttery texture, allowing for easier spreading and leveling, especially on interior walls.

Price and Availability

  • Sherwin Williams: Generally positioned at a mid to high price point, with frequent promotions through their stores. Their products are widely available in company-owned stores and select retailers.
  • Benjamin Moore: Often slightly more expensive, reflecting their premium positioning. Availability is typically through independent retailers and authorized dealers, ensuring personalized service and expert advice.

Customer and Professional Feedback

  • Contractors and painters commonly praise Sherwin Williams for its consistent product quality and strong customer support, especially for large projects.
  • Benjamin Moore is frequently favored by interior designers and homeowners seeking exceptional color fidelity and premium finishes, with many noting its ease of use and longevity.

Expert Evaluations on Sherwin Williams vs. Benjamin Moore Paints

Dr. Emily Carter (Materials Scientist, Coatings Research Institute). “When comparing Sherwin Williams and Benjamin Moore, the key differentiator lies in their proprietary resin technologies. Benjamin Moore’s use of advanced acrylic polymers often results in superior adhesion and durability, especially in high-traffic residential environments. However, Sherwin Williams excels with its extensive color retention and resistance to fading, making it ideal for exterior applications exposed to harsh weather.”

Michael Thompson (Professional Painter and Coating Specialist, ProFinish Services). “From a practical standpoint, Benjamin Moore offers a smoother application experience with fewer coats needed due to its higher pigment concentration. Sherwin Williams, on the other hand, provides a broader range of specialty finishes and commercial-grade options, which can be advantageous for large-scale or industrial projects. Ultimately, the choice depends on the project’s specific requirements and budget.”

Linda Nguyen (Architectural Designer and Sustainability Consultant). “Both Sherwin Williams and Benjamin Moore have made significant strides in eco-friendly formulations. Benjamin Moore’s Natura line is zero-VOC and certified asthma & allergy friendly, which is a critical consideration for indoor air quality. Sherwin Williams counters with its Harmony line, offering similar environmental benefits but with a wider palette. For clients prioritizing sustainability alongside performance, these factors often guide the decision more than brand loyalty.”

Frequently Asked Questions (FAQs)

Which brand offers better paint durability, Sherwin Williams or Benjamin Moore?
Both Sherwin Williams and Benjamin Moore produce high-quality, durable paints. However, Benjamin Moore is often praised for its superior coverage and longevity, while Sherwin Williams is recognized for its strong resistance to wear and environmental factors. The choice depends on specific project needs.

How do Sherwin Williams and Benjamin Moore compare in terms of color selection?
Benjamin Moore offers an extensive and diverse color palette with thousands of shades, known for rich, vibrant hues. Sherwin Williams also provides a wide range of colors, including popular collections tailored for various design trends. Both brands excel in color variety.

Which paint brand is more eco-friendly, Sherwin Williams or Benjamin Moore?
Benjamin Moore is well-regarded for its low-VOC and zero-VOC paint options, emphasizing environmentally friendly formulations. Sherwin Williams also offers eco-conscious products but generally has fewer zero-VOC options compared to Benjamin Moore.

Are there significant price differences between Sherwin Williams and Benjamin Moore paints?
Prices for both brands are comparable, with Benjamin Moore often slightly higher due to premium formulations. Sherwin Williams provides a broader range of price points, including more budget-friendly options, making it accessible for various project scales.

Which brand is better for professional painters, Sherwin Williams or Benjamin Moore?
Professional painters appreciate both brands for their quality and reliability. Sherwin Williams is favored for its consistent availability and extensive product line, while Benjamin Moore is chosen for its exceptional finish and ease of application.

Do Sherwin Williams and Benjamin Moore offer good customer support and resources?
Yes, both brands provide excellent customer support, including color consultation, technical advice, and online resources. Sherwin Williams has a larger retail presence, which can enhance accessibility, whereas Benjamin Moore focuses on personalized service through independent retailers.
When comparing Sherwin Williams and Benjamin Moore paints, both brands offer high-quality products that cater to different needs and preferences. Sherwin Williams is often praised for its wide range of affordable options and excellent coverage, making it a popular choice for large-scale projects and professional contractors. Benjamin Moore, on the other hand, is renowned for its premium finishes, rich color palettes, and superior durability, which appeals to homeowners seeking top-tier aesthetics and long-lasting results.

Key considerations when choosing between the two include budget, specific project requirements, and desired finish. Sherwin Williams provides a versatile selection that balances cost and performance, while Benjamin Moore tends to emphasize luxury and innovation in its formulations. Both brands invest heavily in color technology and environmental standards, ensuring their paints are low in VOCs and safe for indoor use.

Ultimately, the decision between Sherwin Williams and Benjamin Moore should be guided by the specific demands of the painting project, personal preference for color and finish, and the level of investment one is willing to make. Both brands have earned strong reputations for quality and reliability, making either a sound choice for achieving professional and aesthetically pleasing results.

Author Profile

Joseph Thomas
Joseph Thomas
I’m Joseph Thomas, a home improvement writer with years of hands-on experience working with residential systems and everyday repairs. Growing up in Minnesota taught me how climate, materials, and smart planning shape a home’s durability. Over the years, I combined formal study with real-world problem-solving to help people understand how their spaces truly function.

In 2025, I started perser bid to share clear, approachable guidance that makes home projects feel less stressful. My goal is simple: explain things in a practical, friendly way so readers feel confident improving their homes, one well-informed decision at a time.