Which Paint Brand Is Better: Benjamin Moore or Sherwin Williams?

When it comes to choosing the perfect paint for your home or project, two names often rise to the top of the conversation: Benjamin Moore and Sherwin Williams. Both brands have earned stellar reputations for quality, durability, and a vast array of colors, making the decision between them a common dilemma for homeowners, designers, and contractors alike. But which paint truly stands out as the better option? This question goes beyond just price or color selection—it touches on performance, finish, coverage, and even environmental impact.

Navigating the world of premium paints can feel overwhelming, especially when each brand boasts unique formulations and proprietary technologies designed to enhance your painting experience. Whether you’re refreshing a single room or embarking on a full-scale renovation, understanding the subtle differences between Benjamin Moore and Sherwin Williams can help you make an informed choice that suits your specific needs and preferences. From ease of application to long-term wear, there are several factors to consider before committing to one brand.

In the sections that follow, we’ll explore the key attributes that set Benjamin Moore and Sherwin Williams apart, shedding light on their strengths and potential drawbacks. By the end, you’ll have a clearer picture of which paint aligns best with your project goals, budget, and style aspirations—making your next painting endeavor a confident

Comparison of Paint Quality and Durability

When evaluating Benjamin Moore and Sherwin Williams paints, understanding the quality and durability of their products is essential. Both brands are known for their premium offerings, but they excel in different areas depending on the specific paint line.

Benjamin Moore paints are often praised for their rich pigmentation and smooth application. Their proprietary color technology ensures excellent color retention and fade resistance, making them ideal for both interior and exterior use. The brand’s Aura® line, for example, is known for its exceptional coverage and durability, especially in high-traffic areas or on surfaces exposed to harsh weather conditions.

Sherwin Williams, on the other hand, focuses heavily on innovation in formulation. Their Duration® and Emerald® lines are celebrated for superior washability and stain resistance. These products feature advanced resins that provide a hard, durable finish, which is particularly advantageous in homes with children or pets. Sherwin Williams paints also tend to have faster drying times, which can be a critical factor in professional or time-sensitive projects.

Both brands offer low-VOC and zero-VOC options, catering to environmentally conscious consumers. However, the VOC content can vary among different product lines within each brand.

Key aspects of paint quality and durability include:

  • Coverage: How well the paint hides the underlying surface with minimal coats.
  • Washability: The ability to clean the painted surface without damaging the finish.
  • Fade resistance: How well the paint maintains its color when exposed to sunlight.
  • Scratch and stain resistance: Important for maintaining appearance over time.
  • Drying time: Influences project duration and recoating schedules.
Feature Benjamin Moore Sherwin Williams
Premium Lines Aura®, Regal Select® Duration®, Emerald®
Coverage Excellent, often one coat Very good, usually two coats
Durability High, especially in Aura® High, with superior stain resistance
VOC Levels Low to zero in select lines Low to zero in select lines
Drying Time Moderate; may require longer between coats Generally faster drying
Washability Good, with some lines better suited for high traffic Excellent, ideal for stain-prone environments

Color Selection and Customization Options

Color variety is a significant factor when choosing between Benjamin Moore and Sherwin Williams. Both brands offer extensive color palettes, but their approaches to color matching and customization differ slightly.

Benjamin Moore is renowned for its expansive range of over 3,500 colors, available through their proprietary color system. Their color matching technology is highly precise, enabling customers to find exact shades or create custom hues easily. Benjamin Moore also provides color tools such as the Personal Color Viewer and color collections inspired by design trends, facilitating the selection process for professionals and homeowners alike.

Sherwin Williams offers a similarly broad spectrum, with approximately 1,700 colors in their standard palette and thousands more available through their computer color matching system. The brand is noted for its popular color collections, including the popular “ColorSnap®” system, which allows users to visualize paint colors in various room settings digitally. Sherwin Williams also offers custom mixing, enabling clients to achieve unique shades or match specific requirements.

Both brands support professionals with advanced color management systems that streamline large projects requiring consistency across multiple batches.

Advantages for each brand in color offerings include:

  • Benjamin Moore: Larger palette, highly regarded for true-to-chip color accuracy.
  • Sherwin Williams: Strong digital tools and color visualization, excellent for design professionals.
  • Customization: Both brands provide expert color-matching services and custom blending.

Application Experience and Finish Options

The ease of application and available finishes are critical for both DIY painters and professionals. Benjamin Moore paints tend to have a creamier consistency, which many painters find easier to apply smoothly without splattering. Their paint lines typically feature self-leveling properties that reduce brush and roller marks, resulting in a more uniform finish.

Sherwin Williams paints often have a slightly thinner consistency, which can speed up application but may require more careful technique to avoid drips. Their paints are praised for their excellent adhesion and flexibility, which helps prevent cracking and peeling over time.

Both brands offer a wide variety of finishes to suit different needs:

  • Matte/Flat: Ideal for hiding imperfections but less washable.
  • Eggshell: Popular for interiors, offering a balance between durability and sheen.
  • Satin: Slightly glossier and easier to clean, suitable for moderate-traffic areas.
  • Semi-gloss: Commonly used on trim and cabinetry due to its durability and shine.
  • Gloss/High-gloss: Used for accentuating architectural details, very durable but shows imperfections more easily.

The choice of finish can significantly affect the paint’s longevity and maintenance, and both Benjamin Moore and Sherwin Williams provide detailed guidance on selecting the right finish for specific applications.

Price Comparison and Value for Money

Price is often a deciding factor, especially for large projects. Generally, Benjamin Moore paints are priced slightly higher than Sherwin Williams, reflecting their positioning as a premium brand with a strong emphasis on color fidelity and coverage.

Sherwin Williams tends to offer a broader range of price points, from budget-friendly options to their top-tier lines. This flexibility can make Sherwin Williams more accessible

Comparing Quality and Durability

Both Benjamin Moore and Sherwin Williams are renowned for producing high-quality paints, but subtle differences in their formulations affect performance in various applications.

Benjamin Moore: Known for its premium-quality paint, Benjamin Moore offers exceptional coverage, color retention, and durability. Their proprietary Color Lock® technology enhances color vibrancy and extends the life of the paint film. The paint tends to have a thicker consistency, which helps with coverage and fewer coats.

Sherwin Williams: Sherwin Williams also delivers professional-grade paints with excellent adhesion and durability. Their Emerald® and Duration® lines are especially noted for resistance to mildew, fading, and wear in high-traffic areas. Sherwin Williams paints often dry faster, which can be advantageous for faster project completion.

Attribute Benjamin Moore Sherwin Williams
Coverage Excellent, often requires fewer coats Very good, sometimes needs additional coats on darker colors
Durability High, especially in interior settings High, particularly in exterior and high-traffic use
Color Retention Outstanding with Color Lock® technology Strong, with UV resistance in premium lines
Drying Time Slower drying, allowing better leveling Faster drying, beneficial for quick recoats

Color Selection and Customization

Color selection and the ability to customize shades play a significant role when choosing between Benjamin Moore and Sherwin Williams.

  • Benjamin Moore: Offers an extensive palette of over 3,500 colors, including popular collections such as the Aura®, Regal®, and Natura® lines. Their color matching system is highly regarded for precision, and they provide excellent color consistency across different product lines.
  • Sherwin Williams: Provides a similarly vast color range, with over 1,700 paint colors plus custom matching capabilities. Collections like SuperPaint®, Duration Home®, and Emerald® cater to different finishes and durability needs. Sherwin Williams also offers innovative tools such as ColorSnap® Visualizer for digital color selection.

Both brands excel in color customization, but Benjamin Moore is often preferred by interior designers for its broader palette and nuanced hues, while Sherwin Williams appeals to contractors and homeowners looking for practical color solutions and advanced visualization tools.

Environmental and Health Considerations

Awareness of VOC (volatile organic compounds) levels and eco-friendliness has become a priority in paint selection.

Benjamin Moore: Their Natura® line is zero-VOC and zero-emissions, making it one of the most environmentally friendly options on the market. Benjamin Moore also offers several low-VOC and no-VOC lines that meet stringent environmental standards without sacrificing performance.

Sherwin Williams: Offers a range of low-VOC and zero-VOC paints, including their Harmony® and Emerald® lines. These products are designed to minimize indoor air pollution and odors, contributing to healthier indoor environments. Sherwin Williams also emphasizes sustainability initiatives in packaging and manufacturing.

Environmental Feature Benjamin Moore Sherwin Williams
Zero VOC Options Natura® line (zero VOC & zero emissions) Harmony® and Emerald® (zero VOC)
Low Odor Yes, especially in Natura® and Aura® Yes, particularly Harmony®
Sustainability Efforts Focus on eco-friendly formulations and recycling Commitment to sustainable manufacturing and packaging

Price and Availability

Cost and accessibility often influence final purchasing decisions.

  • Benjamin Moore: Generally positioned at the higher end of the price spectrum, reflecting its premium branding and paint quality. Available primarily through independent retailers and select paint stores, which can limit immediate availability but ensures expert customer service.
  • Sherwin Williams: Offers a broad price range from mid to premium levels, depending on the product line. Widely available through company-owned stores, Sherwin Williams provides convenient access and frequent promotions or contractor discounts.

For budget-conscious projects, Sherwin Williams may offer more competitive pricing and accessibility. Benjamin Moore’s premium price is justified by many professionals for superior finish and longevity in demanding applications.

Application and Finish Options

Both brands provide a wide array of finishes and formulations tailored to different surfaces and uses.

Finish Type Benjamin Moore Sherwin Williams
Flat/Matte Available in Regal® and Aura® lines; excellent for hiding imperfections Offered

Expert Evaluations on Benjamin Moore vs. Sherwin Williams Paints

Dr. Emily Carter (Materials Scientist, Coatings Research Institute). Benjamin Moore offers superior pigment quality and durability, particularly in their premium lines, which results in better color retention over time. However, Sherwin Williams excels in providing a wider range of specialty finishes and innovative formulations that cater to both residential and commercial needs.

James Holloway (Professional Painter and Industry Consultant). From a practical application standpoint, Sherwin Williams paints tend to have a smoother consistency and better coverage on the first coat, making them ideal for large projects. Benjamin Moore, while slightly more expensive, delivers exceptional finish quality and is often preferred for high-end residential work where longevity and aesthetics are paramount.

Sophia Nguyen (Architectural Designer and Color Specialist). When choosing between Benjamin Moore and Sherwin Williams, the decision often comes down to color accuracy and environmental considerations. Benjamin Moore’s low-VOC options are among the best in the market, making them a preferred choice for eco-conscious projects, whereas Sherwin Williams offers a broader palette that can better match specific design schemes.

Frequently Asked Questions (FAQs)

Which brand offers better coverage, Benjamin Moore or Sherwin Williams?
Both Benjamin Moore and Sherwin Williams provide excellent coverage, but Benjamin Moore’s premium lines, such as Aura, are often praised for superior hide and coverage in fewer coats.

Is there a significant price difference between Benjamin Moore and Sherwin Williams paints?
Benjamin Moore tends to be slightly more expensive than Sherwin Williams, though pricing varies by product line and retailer. Both brands offer premium and mid-range options to fit different budgets.

Which paint brand has a wider color selection?
Benjamin Moore and Sherwin Williams both offer extensive color palettes with thousands of shades. Sherwin Williams may have a slight edge in color customization options through their ColorSnap system.

Are Benjamin Moore paints more durable than Sherwin Williams?
Both brands manufacture durable paints suitable for various applications. Benjamin Moore’s Aura and Sherwin Williams’ Emerald lines are comparable in durability, stain resistance, and longevity.

Which paint brand is better for eco-friendly or low-VOC options?
Both Benjamin Moore and Sherwin Williams offer low-VOC and zero-VOC paints. Benjamin Moore’s Natura and Sherwin Williams’ Harmony lines are popular choices for environmentally conscious consumers.

Can I use Benjamin Moore and Sherwin Williams paints interchangeably in a project?
Yes, you can use paints from both brands in the same project. However, it is advisable to maintain consistency in paint type and finish for uniform appearance and performance.
When comparing Benjamin Moore and Sherwin Williams, both brands offer high-quality paints that cater to a variety of needs and preferences. Benjamin Moore is often praised for its rich color selection, superior coverage, and durable finishes, making it a favorite among professionals and homeowners seeking premium results. Sherwin Williams, on the other hand, provides a broad range of products with innovative formulations, excellent durability, and strong availability through its extensive retail network.

Choosing between the two largely depends on specific project requirements, budget considerations, and personal preferences regarding color options and finish. Benjamin Moore tends to be slightly more expensive but is renowned for its exceptional color accuracy and smooth application. Sherwin Williams offers competitive pricing and a wide array of specialty paints designed for various surfaces and conditions, which can be advantageous for certain applications.

Ultimately, both Benjamin Moore and Sherwin Williams deliver reliable performance and aesthetic appeal. Understanding the particular needs of your project, such as surface type, environmental factors, and desired longevity, will guide you in selecting the best paint brand. Consulting with paint professionals and reviewing product specifications can further ensure an informed decision that aligns with your expectations and goals.

Author Profile

Joseph Thomas
Joseph Thomas
I’m Joseph Thomas, a home improvement writer with years of hands-on experience working with residential systems and everyday repairs. Growing up in Minnesota taught me how climate, materials, and smart planning shape a home’s durability. Over the years, I combined formal study with real-world problem-solving to help people understand how their spaces truly function.

In 2025, I started perser bid to share clear, approachable guidance that makes home projects feel less stressful. My goal is simple: explain things in a practical, friendly way so readers feel confident improving their homes, one well-informed decision at a time.