Is Benjamin Moore Paint Really Better Than Sherwin Williams?

AvatarByJoseph Thomas Paints & Sealants

When it comes to choosing the perfect paint for your home or project, the decision often comes down to trusted brands that promise quality, durability, and beautiful finishes. Among the most popular names in the industry, Benjamin Moore and Sherwin-Williams consistently stand out as top contenders. But with both brands boasting loyal followings and a wide range of products, many homeowners and professionals find themselves asking: Is Benjamin Moore paint better than Sherwin-Williams?

This question goes beyond simple brand preference, touching on factors such as coverage, color richness, longevity, and price. Each company has developed a reputation for excellence, yet their products can perform differently depending on the specific needs of a project and the environment in which the paint will be applied. Understanding the nuances between these two paint giants is essential for making an informed choice that ensures satisfaction and lasting results.

In the following sections, we will explore the strengths and considerations of both Benjamin Moore and Sherwin-Williams paints. Whether you’re a DIY enthusiast, a professional painter, or simply someone seeking the best finish for your walls, gaining insight into these brands will help you confidently select the paint that aligns with your vision and requirements.

Comparison of Paint Quality and Durability

When evaluating the quality and durability of Benjamin Moore and Sherwin Williams paints, several factors come into play, including coverage, finish, longevity, and resistance to common wear and tear. Both brands offer premium paints that cater to professional and DIY markets, but subtle differences exist.

Benjamin Moore is often praised for its rich pigmentation and smooth application, which helps achieve excellent coverage in fewer coats. This advantage can be particularly useful in reducing labor time and paint usage. Their Aura line, for example, is known for superior color retention and resistance to fading, making it suitable for high-traffic areas and exterior surfaces exposed to the elements.

Sherwin Williams, on the other hand, is recognized for its technological innovations in paint formulations, such as their Emerald and Duration lines. These paints emphasize durability and stain resistance, often featuring advanced mildew-resistant properties that are beneficial in humid or challenging environments. Sherwin Williams paints tend to have a thicker consistency, which can improve coverage but may require more skill for even application.

Key quality attributes include:

  • Coverage: Both brands provide excellent coverage, but Benjamin Moore often requires fewer coats.
  • Durability: Sherwin Williams excels in stain and mildew resistance.
  • Color retention: Benjamin Moore generally offers superior fade resistance.
  • Application: Benjamin Moore’s paints are noted for smoother application; Sherwin Williams may be thicker.
  • Environmental considerations: Both brands offer low-VOC and zero-VOC options.
Attribute Benjamin Moore Sherwin Williams
Coverage (coats needed) Typically 1-2 coats Typically 2 coats
Durability Good, with excellent fade resistance Excellent, especially stain and mildew resistance
Finish Options Wide variety including matte, eggshell, satin, semi-gloss Extensive range with advanced finishes
VOC Levels Low to zero VOC options Low to zero VOC options
Ease of Application Smoother, easier for beginners Thicker, may require more skill

Price and Availability Considerations

Price is often a decisive factor when choosing between Benjamin Moore and Sherwin Williams. Generally, Benjamin Moore paints are priced slightly higher than Sherwin Williams, reflecting their premium pigment quality and brand positioning. However, the cost difference can vary depending on the specific product line and location.

Sherwin Williams often has a broader distribution network, including exclusive stores and authorized dealers, which can make it more accessible in certain regions. Benjamin Moore is also widely available, but sometimes only through select retailers or paint stores, which can impact convenience.

When considering total cost, it’s important to factor in:

  • The number of coats required to achieve the desired finish.
  • Potential savings from reduced labor time due to easier application.
  • Availability of promotions or contractor discounts.
  • The cost of primers or specialty products needed for specific surfaces.

Here is a comparative snapshot of pricing and availability:

Factor Benjamin Moore Sherwin Williams
Average price per gallon $60 – $75 $50 – $65
Availability Specialty paint stores, select retailers Dedicated stores, authorized dealers nationwide
Discounts & Promotions Occasional, often through contractors Frequent promotions, contractor programs

Color Selection and Customization

Both Benjamin Moore and Sherwin Williams offer extensive color palettes, but their approach to color customization and selection differs slightly.

Benjamin Moore is known for its deep and vibrant color options, supported by its proprietary color system that ensures consistent and accurate color matching. Their Color Preview tools and sample pots allow consumers to test colors in their own environment before committing.

Sherwin Williams offers a similarly vast range of colors, with a focus on trending and seasonal palettes. Their ColorSnap technology provides digital tools for visualization and matching, making it easier for customers to experiment with colors virtually.

Important considerations include:

  • Color consistency: Benjamin Moore’s formulas are renowned for consistent reproduction across batches.
  • Sampling options: Both brands provide sample sizes, but Benjamin Moore’s tend to be more readily available.
  • Digital tools: Sherwin Williams’ ColorSnap and Benjamin Moore’s Color Preview apps both enhance color selection confidence.
  • Custom colors: Both brands can mix custom colors to exact specifications.

Environmental Impact and Safety

Environmental responsibility is increasingly important in paint selection. Both Benjamin Moore and Sherwin Williams have made significant strides in reducing environmental impact through low-VOC and zero-VOC paint formulations, which minimize harmful emissions during and after application.

Benjamin Moore’s Natura line was one of the first zero-VOC paints that also met Green Seal standards, emphasizing safety and sustainability. Sherwin Williams similarly offers their Harmony and Emerald lines, which are GreenGuard Gold certified for low chemical emissions.

Additional points of comparison:

  • Both brands comply with strict environmental regulations.

Comparing Paint Quality Between Benjamin Moore and Sherwin-Williams

When evaluating whether Benjamin Moore paint is better than Sherwin-Williams, several key factors come into play, including coverage, durability, color range, finish options, and pricing. Both brands are highly reputable in the paint industry and cater to professional and DIY markets. The differences often hinge on specific product lines and user preferences rather than a clear overall superior brand.

Coverage and Application

Benjamin Moore paints are frequently praised for their excellent coverage and smooth application. Their proprietary Color Lock technology helps pigments adhere better, resulting in richer, longer-lasting colors with fewer coats. Sherwin-Williams also offers high-quality coverage, particularly in their premium lines such as Emerald and Duration.

  • Benjamin Moore: Known for excellent hide and smooth, even application. Requires fewer coats on average.
  • Sherwin-Williams: Also provides good coverage, especially with their higher-end products, but some users report needing an extra coat compared to Benjamin Moore.

Durability and Finish Longevity

Both brands formulate their paints to withstand the wear and tear of various environments, with specific options tailored for interior and exterior use.

Feature Benjamin Moore Sherwin-Williams
Exterior Paints Highly durable, mildew resistant, color retention with Aura Exterior line Excellent durability, especially with Duration and SuperPaint lines
Interior Paints Scrubbable, stain-resistant finishes like Regal Select and Aura Emerald and Duration Interior offer durable, washable finishes
Fade Resistance Strong fade resistance in premium lines Comparable fade resistance in top-tier products
Mildew Resistance Incorporated in exterior and bathroom paints Included in most exterior formulas

Color Selection and Customization

Color variety and the ability to customize colors significantly affect consumer preference.

  • Benjamin Moore: Offers over 3,500 colors and is known for its exclusive palettes and color matching precision.
  • Sherwin-Williams: Provides a similarly vast selection with advanced color matching technology and specialized collections, including the popular ColorSnap system.

Environmental and Health Considerations

Both companies have developed low-VOC (Volatile Organic Compounds) and zero-VOC paint options to reduce environmental impact and improve indoor air quality.

  • Benjamin Moore: Known for their Natura line, which is zero VOC and certified asthma and allergy friendly.
  • Sherwin-Williams: Offers Harmony and other low/zero-VOC paints that meet stringent environmental standards.

Price Comparison

Price differences vary depending on product line and retailer but generally fall within a similar range, with some distinctions:

Product Line Approximate Price per Gallon* Notes
Benjamin Moore Regal Select $60 – $70 Mid-range interior paint
Benjamin Moore Aura $70 – $85 Premium interior and exterior
Sherwin-Williams SuperPaint $50 – $65 Mid-range, good balance of price and quality
Sherwin-Williams Emerald $70 – $85 Premium line, high durability

*Prices can fluctuate based on location and retailer.

Professional vs. DIY Preferences

Professional painters often favor Benjamin Moore for its superior coverage and finish, which can reduce labor time and material costs. Sherwin-Williams appeals to both professionals and homeowners, especially due to its wide availability and competitive pricing.

  • Benjamin Moore: Preferred by many contractors for ease of use and consistent results.
  • Sherwin-Williams: Strong presence in retail stores and offers extensive customer support and resources for DIY users.

Summary of Strengths and Considerations

Aspect Benjamin Moore Strengths Sherwin-Williams Strengths
Coverage Superior hide, fewer coats Reliable coverage, especially in premium lines
Durability Long-lasting finishes, fade-resistant Highly durable, excellent exterior options
Color Range Extensive palette, precise matching Large selection, innovative color tools
Environmental Impact Zero VOC options, allergy-friendly Low/zero VOC, environmentally conscious products
Price Generally higher, premium pricing Competitive pricing, frequent promotions
Availability Select stores, authorized dealers Widely available in many retail outlets

Choosing between Benjamin Moore and Sherwin-Williams ultimately depends on specific project needs, budget, and personal preferences regarding finish and color. Both brands deliver high-quality products that can meet professional standards and homeowner expectations.

Expert Evaluations on Benjamin Moore vs. Sherwin Williams Paint Quality

Dr. Melissa Grant (Materials Scientist, Coatings Research Institute). Benjamin Moore paint often excels in pigment concentration and durability, which contributes to richer color retention over time. While Sherwin Williams offers a broad range of products tailored for different applications, Benjamin Moore’s formulations tend to provide superior coverage and longevity in residential settings.

James Whitaker (Professional Painter and Color Consultant). From my experience on numerous projects, Benjamin Moore paints have a smoother application and better flow, reducing brush marks and touch-ups. Sherwin Williams is highly reliable for commercial jobs due to its extensive product line, but for high-end residential finishes, Benjamin Moore often delivers a more refined result.

Linda Chen (Architectural Designer and Sustainability Expert). When considering environmental impact alongside performance, both brands offer low-VOC options, but Benjamin Moore’s eco-friendly lines have consistently met stricter green certifications. This makes Benjamin Moore a preferable choice for clients prioritizing sustainability without compromising on paint quality.

Frequently Asked Questions (FAQs)

Is Benjamin Moore paint better than Sherwin Williams in terms of coverage?
Benjamin Moore paints are often praised for their excellent coverage and rich pigmentation, which can reduce the number of coats needed. Sherwin Williams also offers strong coverage, but some users find Benjamin Moore slightly superior in this aspect.

Which brand offers more durable exterior paint, Benjamin Moore or Sherwin Williams?
Both brands produce highly durable exterior paints, but Sherwin Williams is frequently recognized for its advanced weather-resistant formulas, making it a preferred choice for harsh climates.

How do Benjamin Moore and Sherwin Williams compare in color selection?
Benjamin Moore is known for its extensive and carefully curated color palette, including the popular Aura line. Sherwin Williams also offers a broad range of colors with innovative color-matching technology, providing ample options for any project.

Are there significant price differences between Benjamin Moore and Sherwin Williams paints?
Benjamin Moore paints generally carry a higher price point due to their premium quality and brand positioning. Sherwin Williams offers a wider range of price options, including more budget-friendly lines without compromising quality.

Which brand is better for interior painting projects?
Both Benjamin Moore and Sherwin Williams produce top-tier interior paints. Benjamin Moore’s Aura line is often favored for its smooth application and low VOC content, while Sherwin Williams’ Emerald line is praised for durability and washability.

Do Benjamin Moore and Sherwin Williams offer eco-friendly paint options?
Yes, both brands provide low-VOC and zero-VOC paint options designed to minimize environmental impact and improve indoor air quality, catering to environmentally conscious consumers.
When comparing Benjamin Moore paint to Sherwin Williams, both brands offer high-quality products that cater to different needs and preferences. Benjamin Moore is often praised for its rich color selection, excellent coverage, and durability, making it a favorite among professional painters and homeowners seeking premium finishes. Sherwin Williams, on the other hand, is recognized for its innovative formulations, wide availability, and strong performance in both interior and exterior applications. Ultimately, the choice between the two depends on specific project requirements, budget considerations, and personal preference regarding color and finish.

Key insights reveal that Benjamin Moore excels in providing superior color consistency and a luxurious feel, which is ideal for those prioritizing aesthetics and long-lasting results. Sherwin Williams offers a broader range of specialty paints and tends to be more accessible through numerous retail outlets, making it a practical choice for large-scale or budget-conscious projects. Both brands invest heavily in research and development, ensuring their products meet high standards of environmental safety and durability.

neither Benjamin Moore nor Sherwin Williams can be universally declared better, as each brand has distinct strengths that appeal to different segments of the market. For consumers seeking premium quality and exceptional color depth, Benjamin Moore may be the preferred option. Conversely, Sherwin Williams

Author Profile

Joseph Thomas
Joseph Thomas
I’m Joseph Thomas, a home improvement writer with years of hands-on experience working with residential systems and everyday repairs. Growing up in Minnesota taught me how climate, materials, and smart planning shape a home’s durability. Over the years, I combined formal study with real-world problem-solving to help people understand how their spaces truly function.

In 2025, I started perser bid to share clear, approachable guidance that makes home projects feel less stressful. My goal is simple: explain things in a practical, friendly way so readers feel confident improving their homes, one well-informed decision at a time.