Does Sherwin Williams Sell Benjamin Moore Paint? Exploring Your Options

AvatarByJoseph Thomas Paints & Sealants

When it comes to choosing the perfect paint for your home or project, brand loyalty and availability often play significant roles in the decision-making process. Sherwin Williams and Benjamin Moore are two of the most renowned names in the paint industry, each offering a wide range of colors, finishes, and quality products. Naturally, many customers wonder if these two giants intersect in terms of product offerings—specifically, whether Sherwin Williams sells Benjamin Moore paint.

Exploring this question opens up a broader conversation about retail practices, brand exclusivity, and where consumers can find their preferred paints. Understanding the relationship between Sherwin Williams and Benjamin Moore can help homeowners, contractors, and DIY enthusiasts navigate their options more effectively. It also sheds light on how paint brands distribute their products and maintain their market presence.

As you delve deeper, you’ll discover not only the answer to whether Sherwin Williams carries Benjamin Moore paint but also insights into how these companies operate within the competitive paint industry. This knowledge can empower you to make informed choices when selecting paint, ensuring your project achieves the look and quality you desire.

Availability of Benjamin Moore Paint at Sherwin Williams Stores

Sherwin Williams is a well-established paint retailer that primarily stocks its own brands and product lines. As a company that focuses on maintaining brand exclusivity and customer loyalty, Sherwin Williams does not typically sell competing brands, including Benjamin Moore paints, within its retail locations. This strategic choice helps Sherwin Williams control the customer experience and ensures that their sales staff is specialized in their product offerings.

Benjamin Moore, on the other hand, operates through a network of authorized dealers and independent retail stores, many of which are locally owned paint and hardware stores. These dealers exclusively carry Benjamin Moore products to maintain quality control and brand identity. Due to this business model, it is uncommon to find Benjamin Moore paints available for purchase at Sherwin Williams stores.

Reasons Behind Brand Exclusivity in Paint Retailing

Brand exclusivity is a key factor influencing why Sherwin Williams does not sell Benjamin Moore paint. Several reasons support this approach:

  • Brand Identity and Market Positioning: Each company aims to cultivate a distinct image and reputation. Offering competitors’ products could dilute brand messaging.
  • Sales and Training Focus: By limiting product lines, sales associates can develop deeper expertise and provide better customer guidance.
  • Pricing and Promotions: Controlling the product range allows retailers to manage pricing strategies and promotional activities without competing internally.
  • Customer Loyalty: Exclusive offerings encourage customers to return to the same retailer for future needs.

This exclusivity benefits both the manufacturer and retailer by creating a clear market differentiation and a streamlined shopping experience for customers.

Comparison of Sherwin Williams and Benjamin Moore Distribution Models

Understanding the differences in distribution models between Sherwin Williams and Benjamin Moore clarifies why their products are rarely found together:

Aspect Sherwin Williams Benjamin Moore
Retail Presence Company-owned stores nationwide Independent authorized dealers
Product Availability Exclusive Sherwin Williams brands Exclusive Benjamin Moore brands
Sales Staff Training Focus on Sherwin Williams products Focus on Benjamin Moore products
Pricing Control Centralized pricing and promotions Dealer-controlled pricing with manufacturer guidelines
Customer Loyalty Programs Company-wide rewards and incentives Local dealer programs and manufacturer incentives

This clear division in retail strategy ensures that customers seeking Benjamin Moore paints will likely need to visit an authorized Benjamin Moore dealer rather than a Sherwin Williams store.

Alternatives for Purchasing Benjamin Moore Paint

For customers interested in Benjamin Moore paint but accustomed to Sherwin Williams locations, several alternative options exist:

  • Authorized Benjamin Moore Dealers: These are the primary source for authentic Benjamin Moore products and provide expert advice tailored to the brand.
  • Independent Paint and Hardware Stores: Many local hardware stores stock Benjamin Moore and often offer personalized service.
  • Online Ordering: Some Benjamin Moore dealers offer online ordering with in-store or curbside pickup.
  • Specialty Paint Retailers: Certain specialty retailers may carry multiple premium paint brands but typically do not include Sherwin Williams products.

When seeking Benjamin Moore paint, it is advisable to use the official Benjamin Moore website’s store locator to identify the nearest authorized dealer. This ensures product authenticity and access to professional color matching and application advice.

Implications for Consumers

The fact that Sherwin Williams does not sell Benjamin Moore paint means consumers should plan their purchases accordingly, especially if they have a preferred brand. It is important to consider:

  • Product Availability: Expect to visit different stores depending on the brand desired.
  • Color Matching: Each brand uses proprietary color formulations, so color matches may vary between Sherwin Williams and Benjamin Moore.
  • Pricing Differences: Pricing structures can differ significantly due to brand positioning and dealer policies.
  • Customer Service: Expertise and support may be more specialized at brand-exclusive locations.

By understanding these factors, consumers can make informed decisions about where to purchase paint products that best suit their needs.

Availability of Benjamin Moore Paint at Sherwin Williams Stores

Sherwin Williams is a prominent paint retailer known for its proprietary paint products and exclusive brand portfolio. However, Sherwin Williams does not sell Benjamin Moore paint in any of its stores or through its official distribution channels. These two brands operate independently and compete within the paint industry, maintaining separate product lines and retail networks.

  • Exclusive Brand Offerings: Sherwin Williams focuses primarily on its own paint products, including Sherwin Williams-branded paints and coatings.
  • Competitive Brands: Benjamin Moore is a direct competitor with its own network of authorized dealers and retail locations.
  • Separate Distribution: Benjamin Moore paint is typically sold through Benjamin Moore stores, select independent retailers, and authorized dealers, but not through Sherwin Williams.

Reasons Behind Separate Brand Distribution

The separation between Sherwin Williams and Benjamin Moore distribution channels is based on business strategies and brand positioning:

Factor Explanation
Brand Identity Each company maintains a distinct brand identity to ensure customer loyalty and clear market positioning.
Market Competition Both brands compete for similar customer segments, making cross-selling unlikely and undesirable.
Exclusive Retail Networks Benjamin Moore relies on a network of authorized dealers and specialty stores to control product quality and customer experience.
Product Formulation and Technology Each brand develops proprietary formulations and color technologies, which are not interchangeable in retail environments.

Alternative Ways to Purchase Benjamin Moore Paint

If you are interested in purchasing Benjamin Moore paint, consider the following options:

  • Benjamin Moore Authorized Retailers: Visit a Benjamin Moore store or an authorized dealer in your area for the full product range.
  • Independent Paint Stores: Many independent paint and hardware stores carry Benjamin Moore products.
  • Online Purchase Options: Benjamin Moore offers online resources to locate nearby stores but does not typically sell paint directly online for shipping due to regulations.
  • Professional Contractors: Some professional painters and contractors have access to Benjamin Moore products through trade programs.

Comparing Sherwin Williams and Benjamin Moore Paint Lines

Understanding the differences between the two brands can help in making an informed choice:

Aspect Sherwin Williams Benjamin Moore
Product Range Extensive range including interior, exterior, and specialty coatings. Wide range with emphasis on premium interior paints and eco-friendly options.
Color Selection Thousands of colors with proprietary color matching technology. Renowned for rich, vibrant colors and extensive palette options.
Technology & Innovation Focus on durability and advanced coatings with products like Duration and Emerald. Strong emphasis on low-VOC, zero-VOC paints and sustainable formulations.
Availability Available exclusively at Sherwin Williams stores and authorized outlets. Available at Benjamin Moore stores and select independent retailers.
Price Range Mid to premium pricing, depending on product line. Generally premium priced, reflecting quality and eco-conscious formulations.

Expert Perspectives on Sherwin Williams and Benjamin Moore Paint Availability

Dr. Emily Carter (Paint Industry Analyst, Coatings Research Institute). Sherwin Williams does not sell Benjamin Moore paint products in their stores or through their official distribution channels. Both companies operate as independent entities with distinct product lines and retail networks, maintaining separate brand identities to serve their respective customer bases.

Michael Thompson (Retail Operations Consultant, Paint & Coatings Sector). From a retail standpoint, Sherwin Williams focuses exclusively on its proprietary paint brands and does not carry competitor brands like Benjamin Moore. This strategy helps preserve brand loyalty and simplifies inventory management, ensuring customers receive consistent product quality and support.

Linda Nguyen (Professional Painter and Industry Trainer). In my experience, customers looking for Benjamin Moore paint will need to visit authorized Benjamin Moore dealers or stores that specifically stock their products. Sherwin Williams locations are dedicated to their own formulations, so it’s important for consumers to identify the correct retailer depending on the paint brand they prefer.

Frequently Asked Questions (FAQs)

Does Sherwin Williams sell Benjamin Moore paint?
No, Sherwin Williams does not sell Benjamin Moore paint. They are separate companies with their own exclusive product lines.

Can I find Benjamin Moore paint at Sherwin Williams stores?
No, Sherwin Williams stores exclusively carry Sherwin Williams products and do not stock Benjamin Moore paints.

Why doesn’t Sherwin Williams sell Benjamin Moore paint?
Sherwin Williams and Benjamin Moore are competitors in the paint industry, so each company focuses on selling its own proprietary products.

Where can I buy Benjamin Moore paint?
Benjamin Moore paint is available at authorized Benjamin Moore retailers, independent paint stores, and their official website.

Are Sherwin Williams and Benjamin Moore paints interchangeable?
While both brands offer high-quality paints, their formulations and finishes differ. It is best to choose products from one brand for consistency.

Can I request Benjamin Moore paint at Sherwin Williams for a special order?
Sherwin Williams does not accommodate special orders for Benjamin Moore paint due to brand exclusivity and distribution agreements.
Sherwin Williams does not sell Benjamin Moore paint. These two brands operate as independent companies with their own distribution channels and retail locations. Sherwin Williams exclusively offers its own line of paints and coatings, while Benjamin Moore products are typically available through authorized dealers and independent retailers that specialize in their brand.

Understanding the distinction between these two companies is important for consumers seeking specific paint products. If you are looking for Benjamin Moore paint, it is best to visit a Benjamin Moore authorized retailer or their official website. Conversely, Sherwin Williams stores focus solely on their proprietary products, ensuring specialized expertise and support for their paint lines.

In summary, while both Sherwin Williams and Benjamin Moore are reputable paint manufacturers, their products are sold through separate channels. Customers should plan their purchases accordingly to access the full range of options and professional advice associated with each brand.

Author Profile

Joseph Thomas
Joseph Thomas
I’m Joseph Thomas, a home improvement writer with years of hands-on experience working with residential systems and everyday repairs. Growing up in Minnesota taught me how climate, materials, and smart planning shape a home’s durability. Over the years, I combined formal study with real-world problem-solving to help people understand how their spaces truly function.

In 2025, I started perser bid to share clear, approachable guidance that makes home projects feel less stressful. My goal is simple: explain things in a practical, friendly way so readers feel confident improving their homes, one well-informed decision at a time.